INSIGHT #8 - Comparison Lesley Nash


Dear Florist,

We have asked one of our customers to do a price comparison, it was simple little test.

If someone orders a dozen Roses from us via the Internet and another one from a major household name, what would the Florist receive and how do the break downs work.

Don't be fooled this example may be for one stated product, it happens with every order place by the buying public, it maybe to late in in the day to switch suppliers now, re Valentines, but it certainly isn't with MOTHERSDAY and the rest of the year looming.

May we invite you to look over Lesley Nash's findings.

We are hear to take any calls you may have.

Simon Stirling and the Direct2Florist Team