Our Story at Direct2florist

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Florist-Made Bouquets, Delivered by Trusted Courier

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Oops A Daisy

0.61 miles away

512 reviews

Approved florist

Delivery Options

Today

Tomorrow

8th Mar

9th Mar

10th Mar

Opening times

Mon - Fri:09:00 - 17:00

Sat:10:00 - 14:00

Sun:Closed

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As florists – with flower shops in the North West of England – we had grown increasingly frustrated by the outdated, highly controlling, poor value, commission-based flower sending options available to us. So, we decided to do something about it, setting up Direct2florist to put consumers directly in contact with professional florist shops around the world, in the process giving consumers control of the flower sending process.

This system joined together florists who wanted to remain independent and who didn’t want to be dictated to. They didn’t want to be part of the developing and powerful order gathering companies who dictated their stock of flowers and florist sundries and who smothered their artistry and individualism. They did not want to pay huge membership fees and many hidden extras whilst receiving little money for the delivered product.

Understandably, the Direct2florist platform found favour. Today, still family-owned, the business has grown to the point where it has a membership of over 1,000+ florists in 22 countries – a number that continues to grow as florists and consumers alike discover the benefits of going direct. Investment in innovation continues, ensuring florists have the best tools that will help them bloom, and deliver the best possible flowers each and every time.

“We recognised that both retail and the flower world were changing. Along with my tech-savvy father John, we decided the best way to do this was through a state-of-the-art digital platform. Having developed a system that fit with our hands-on experience of what florists needed and what makes an exceptional flower sending experience, I took to the road in a beaten-up Ford Fiesta to build relationships with florists and demonstrate the system.”

Simon Stirling

Managing Director

Award Winning

As a result, Direct2florist is a multiple award winner. We’ve scooped the prestigious British Florist Association Flower Sender of the Year and Service Provider of the Year titles a combined 4 times in recent years (before becoming main sponsor of the awards in 2022 to give somebody else a chance!). We’ve also scooped the Feefo Trusted Service Award for customer service.

In addition, we picked up a Barclays International Growth Award in 2021 in recognition of our work to transform flower sending on a global scale, while the People's Choice North West award win in 2021 recognised our commitment to exceptional customer service.

Award badges for Direct2florist

Meet the team

At Direct2florist we take pride in being family-run. This family feel extends to our team and how we interact with the florists that are integral to the success of our network, and our customers. We treat everybody as if they’re a part of the family – and probably know some of our people better than we do our own aunts, uncles and cousins!

As a result, our team has been with us for longer than they probably realise, meaning they know the flower sending business inside out. Together, we have a combined experience of well over 100 years at Direct2florist, with people like Zoe Lee, our brilliant business administrator, approaching two decades with us.