Despite the challenges of the coronavirus pandemic, Valentine’s flower deliveries will continue as normal, according to leading online florist network, Direct2florist.
While the continuing COVID-19 restrictions mean the majority of professional florists across the Direct2florist network are likely to be closed to shoppers in person, orders are being taken for Valentine's flowers delivered.
What’s more, despite logistical challenges such as new Brexit rules making the import of flowers from the Netherlands tougher, and air freight restrictions squeezing available space for flowers, Valentine’s Day flower senders will have plenty of flowers to choose from.
“While there will undoubtedly be pressure on the supply of flowers for Valentine’s Day and beyond – half of the total global flower trade happens between Valentine’s Day in February and Mother’s Day in May – the industry has been working hard to ensure supplies don’t disappoint,” says Simon Stirling, Managing Director and founder of Direct2florist.
“Many of the most popular Valentine’s Day flower – the red rose – are grown in far-flung countries such as Colombia, Ecuador and Kenya. We don’t foresee any issue with the transportation of these, and the same applies to flowers from the Netherlands. So far, imports of flowers from Europe have been smooth, with very few border and customs problems reported.”
Simon does, however, add that nothing is certain in the current climate, so he’s encouraging consumers to order early for Valentine’s Day.
“The best way to guarantee the greatest choice and value is to order early. This allows florists to plan their buying at a time of the year when demand is high. Consumers can also benefit from being flexible. Our Florist Choice option provides our professional florists with the opportunity to choose the best flowers available, meaning the lucky recipient will receive the best possible bouquet, whatever the situation with flower supply.”
By sending Valentine’s Day flowers through Direct2florist, you will be providing much-needed support to high street florists. Every order is individually made and personally delivered by hand by a professional florist who, like most retailers, has struggled to survive in the face of the pandemic.
The Direct2Florist Valentine's Day Range will be available to send flowers online with local florists in the weeks leading up to the 14th of February.
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By Austin Clark 08 February 2021