When it comes to Christmas flowers, we hear one question from our customers every year – what Christmas colours will be popular? Will the more traditional Christmas colour schemes, of gold, red and green (as well as plenty of silver) continue to be popular? Or will more contemporary colour combinations incorporating less classic festive colours come to the fore?
This conundrum is also one faced every year by Direct2florist’s design team. Work begins on designs for next Christmas pretty much as soon as the current year’s Christmas season gets under way in earnest, with data and trends examined to see what’s enduringly popular, what’s climbing the charts and what’s sliding down.
This is then supported by information from global trend watchers and input from Direct2florist’s network of professional florists around the world.
“We’ve seen some curious trends over the years,” says Simon Stirling, MD of Direct2florist. “The orange and black trend from about 10 years ago was perhaps the oddest I can remember. It’s important we do keep an eye on trends – people do want Christmas flowers that match their home interiors – but it’s really interesting to see just how enduringly popular the classic colours are – red, green and gold is still the top seller.”
Simon adds that when it comes to sending flowers through Direct2florist and the trends that crop up each year, it’s complicated by tastes varying around the world.
“Tastes styles, not to mention flower availability, vary from country to country. And the whole Christmas experience in Australis is very different to here in the UK! We do have to take that into account. Every local florist in the Direct2florist network can add their own Christmas designs to their individual page, which takes into account local trends. This means customers have control when sending Christmas flowers. They have more choice, it’s as simple as that.”
With sleigh bells fast approaching, it’s time to start thinking about how best to decorate your home for Christmas, so what festive colour combinations will Direct2florist be featuring in their Christmas 2020 flower deliveries?
“We’re definitely looking at this year being packed full of those Christmas classics,” Simon explains, “particularly as consumers look for the comfort of familiarity and memories of big Christmas gatherings of years gone by. People will be looking to have Christmas flowers delivered to loved ones to evoke the Christmas spirit as so many people will unlikely be together this Christmas due to Covid-19.
“That said, flower delivery for Christmas can be a very personal thing, so we do expect to see lots of customers using our bespoke design service to ensure trending colours are utilised. One trend I’m seeing for this Christmas is technicolour – which of course is no problem for a florist!”
Simon says this will also impact on flowers used to decorate homes – as backdrops are made social media friendly!
“I saw one of the big UK retailers saying they expect 'Zoom corners' to be a must-have for image-conscious families who might be spending part of the day on video calls with loved ones. 'Wreaths, garlands and hanging lights can come into play and spark joy amongst virtual gatherings' they said and I have to agree.
“Mantlepieces, traditionally used to hang stockings, will become the backdrop for social media-worthy displays and we expect to see lots of people buying Christmas arrangements for the mantlepiece, or opting for traditional table centres using flowers, foliage, candles and Christmas accessories.”
Simon concludes by saying: “Christmas will be another busy time for our florists and it’ll be interesting to see what this year’s trends turn out to be. Whatever they are, we can’t wait to deliver a bit of Christmas cheer through flowers – all the way through to Christmas Eve!”
The Direct2Florist Christmas Range will be available to send flowers online with local florists throughout the Christmas Season
By Austin Clark 13 October 2020