Flower supply on track for Valentine’s Day

Despite the challenges of the coronavirus pandemic, Valentine’s flower deliveries will continue as normal, according to leading online florist network, Direct2florist.

While the continuing COVID-19 restrictions mean the majority of professional florists across the Direct2florist network are likely to be closed to shoppers in person, orders are being taken for Valentine's flowers delivered.

What’s more, despite logistical challenges such as new Brexit rules making the import of flowers from the Netherlands tougher, and air freight restrictions squeezing available space for flowers, Valentine’s Day flower senders will have plenty of flowers to choose from.

“While there will undoubtedly be pressure on the supply of flowers for Valentine’s Day and beyond – half of the total global flower trade happens between Valentine’s Day in February and Mother’s Day in May – the industry has been working hard to ensure supplies don’t disappoint,” says Simon Stirling, Managing Director and founder of Direct2florist.

“Many of the most popular Valentine’s Day flower – the red rose – are grown in far-flung countries such as Colombia, Ecuador and Kenya. We don’t foresee any issue with the transportation of these, and the same applies to flowers from the Netherlands. So far, imports of flowers from Europe have been smooth, with very few border and customs problems reported.”

Simon does, however, add that nothing is certain in the current climate, so he’s encouraging consumers to order early for Valentine’s Day.

“The best way to guarantee the greatest choice and value is to order early. This allows florists to plan their buying at a time of the year when demand is high. Consumers can also benefit from being flexible. Our Florist Choice option provides our professional florists with the opportunity to choose the best flowers available, meaning the lucky recipient will receive the best possible bouquet, whatever the situation with flower supply.”

By sending Valentine’s Day flowers through Direct2florist, you will be providing much-needed support to high street florists. Every order is individually made and personally delivered by hand by a professional florist who, like most retailers, has struggled to survive in the face of the pandemic.

The Direct2Florist Valentine's Day Range will be available to send flowers online with local florists in the weeks leading up to the 14th of February.

 Order Making Me Blush flowers

Making Me Blush

Make your special someone blush with joy thanks to this sumptuous design featuring half a dozen red roses opulently arranged in a gift box.

 Order Love Letter flowers

Love Letter

Send a message straight from your heart with this delightful arrangement of romantic flowers delivered in a fun gift box.

 Order A Little Treasure

A Little Treasure

Leave a lasting impression with this single red rose, presented in a glass vase. Handmade & hand-delivered to the one you treasure.

 Order Pucker Up flowers

Pucker Up

A duo of sumptuous red roses delightfully partnered with the finest foliage in a glass vase.

 Order Smooch flowers


Roses and carnations make the perfect couple when combined in this timeless and romantic gift that's sure to impress.

 Order Ps I love you

Ps I love you

Pinks and purples make this a striking romantic gift with a difference.

 Order Mrs Kisses flowers

Mrs Kisses

Send lots of love and kisses with this classic hand-tied bouquet featuring a selection of romantic flowers finished with a luxurious single red rose.

 Order For My Sweetheart flowers

For My Sweetheart

12 luxury red roses and fabulous foliage are all you need to make a grand romantic gesture this Valentine's Day.


By Austin Clark 08 February 2021