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Direct2florist blog

Stay updated with the latest floristry news, florist business insights, and flower industry trends from Direct2Florist.

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Collage featuring Sarah, owner of Sarah's Flowers Cheshire, alongside two of her handcrafted floral arrangements, including a vibrant rainbow rose bouquet and seasonal blooms.

The Stories Behind the Flowers: Meet Sarah from Sarah's Flowers Cheshire

By Zoe Abbott 25th June 2026
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Local florists are leaving Connection Bouquets in public spaces for people to discover, spreading kindness and connection during Loneliness Awareness Week.

Loneliness Awareness Week 2026: How Local Florists Are Using Flowers to Support Connection and Community

By Zoe Abbott 11th June 2026
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Collage showing a smiling florist with a fresh bouquet alongside the Direct2florist team celebrating at industry award events, demonstrating why local high street craftsmanship wins.

Why Your Flowers Shouldn't Come in a Cardboard Box (And Why the High Street Still Wins)

By Zoe Abbott 9th June 2026
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The Flower Box storefront in Knighton showing external floral displays and business signage

Meet The Flower Box Knighton – 30 Years of Floral Passion

By Zoe Abbott 5th June 2026
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tiktok users view direct2florists local florists on their mobile app

Why Direct2Florist Has Found a New Home on TikTok

By Simon Stirling 2nd February 2026
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Blum Floral's Kirsty Noble smiling and holding a bouquet in front of her flower shop

Why shopping locally this Christmas really matters

By Austin Clark 30th November 2025
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Competitors in World Skills Heat at Sheffield Floristry School

Direct2florist sponsors WorldSkills UK floristry competition to champion up-and-coming professional floristry talent

By Austin Clark 3rd July 2023
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The BFA announcing the Award

Direct2florist BFA Named National Flower Sender of the Year

By Austin Clark 6th November 2021
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The Direct2Florist Team collecting the Award

Direct2florist Wins People's Choice Greater Manchester Family Business Award 2020

By Austin Clark 13th November 2020
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Managing director Simon with the team at the Oliver King Foundation

Direct2florist Supports The Oliver King Foundation

By Austin Clark 20th January 2020
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