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Photo of a UK High Street during the day

Support the high street. Support local.

By Austin Clark 22nd February 2017

With the technological boom of recent years dominating many retail industries, it's no surprise to see a decline in high street shopping. The high street has been the lifeblood of towns and communities for generations, providing specialist services, craftsmanship, consumer products, leisure and more for over 200 years.

And yet even now, certain expertise and experience cannot be digitally transcended; local floristry, for one, is a prime example of an artisan trade defined by its high standards, creativity, and good old-fashioned customer experience.

The popularity of online buying is difficult to ignore and the way people now use the high street is forever changing. Yet the high street continues to maintain its resilience. Local businesses know that they must evolve and be adaptable to modern purchasing, but in the end, they still require the support of the consumer to buy from them.

When it comes to certain products, consumers are looking for quality and experience. Sending flowers should always be about experience and making your recipient feel special—something most online flower sending companies choose to compromise on.

Jan Ramsay & Team, Oasis Florist. A local florist in Jersey.

Rather than taking flower orders as a 'means to an end,' Direct2Florist chooses to put 'the local florist experience' at the forefront of our offering. From the choice of the florist's own flower ranges, through to the confirmation of hand-delivery to your recipient, Direct2Florist makes the online experience of buying from local florists feel as easy and personal as visiting a florist in-store.

When you send flowers with a local florist through Direct2Florist, you're not only making your recipient happy—you're also supporting a local business, and with it, the high street itself.

So, the next time you need to send flowers, think Direct2Florist. Send flowers and support local florists. It's a win-win.

Enchantments, Sedgefield

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Support the high street. Support local.