When it comes to Christmas flowers, we hear one question from our customers every year – what Christmas colours will be popular? Will the more traditional Christmas colour schemes, of gold, red and green (as well as plenty of silver) continue to be popular? Or will more contemporary colour combinations incorporating less classic festive colours come to the fore?
This conundrum is also one faced every year by Direct2florist’s design team. Work begins on designs for next Christmas pretty much as soon as the current year’s Christmas season gets under way in earnest, with data and trends examined to see what’s enduringly popular, what’s climbing the charts and what’s sliding down.
This is then supported by information from global trend watchers and input from Direct2florist’s network of professional florists around the world.
“We’ve seen some curious trends over the years,” says Simon Stirling, MD of Direct2florist. “The orange and black trend from about 10 years ago was perhaps the oddest I can remember. It’s important we do keep an eye on trends – people do want Christmas flowers that match their home interiors – but it’s really interesting to see just how enduringly popular the classic colours are – red, green and gold is still the top seller.”
Simon adds that when it comes to sending flowers through Direct2florist and the trends that crop up each year, it’s complicated by tastes varying around the world.
“Tastes styles, not to mention flower availability, vary from country to country. And the whole Christmas experience in Australis is very different to here in the UK! We do have to take that into account. Every local florist in the Direct2florist network can add their own Christmas designs to their individual page, which takes into account local trends. This means customers have control when sending Christmas flowers. They have more choice, it’s as simple as that.”
