When it comes to cut flowers, us Brits are a traditional bunch, with the results of a survey released today showing that popular classics such as Roses, Carnation and Lilies are the nation’s favourites.
The research, carried out by floral gift specialist Direct2Florist, asked the 1,000 independent florist shops that make up its network to spill the beans and name the ten best selling flowers in their shops.
Direct2Florist’s Managing Director, Simon Stirling said: “The results show that the British public still very much loves the classic favourites, with customers of all ages preferring the timeless appeal of old favourites such as roses and Lilies to the more exotic varieties. Whilst the sales figures for roses are boosted at Valentine’s Day, with so many different varieties available all-year-round, they really are the ultimate flower for all occasions and all settings.”
Other trends highlighted by the survey include a move towards traditional flowers, in particular homegrown varieties such as Sunflowers and Daffodil's and an increase in the number of people buying flowers for their own homes in addition to buying them as gifts.